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Without ruining the playful original design, the new Wonder Bread design builds a clean distinct presentation of the identity that is again playfully applied to all sides of the packaging.

WILLOUGHBY DESIGN GROUPAnn Willoughby, Kansas City, Missouri, U.S.A.

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At first glance, an identity designed by Ann Willoughby, founder of the Willoughby Design Group, appears simple, well crafted, and elegant. Upon closer inspection, however, it becomes clear that they are the cornerstones of a much larger structure. While some designers may focus on the form ...

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