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Following modernist concepts, using Futura and a Bauhaus red, the Design Within Reach identity communicates the company’s commitment to contemporary classic furnishings.

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The 365 calendar highlights a different typeface for each month. The logo is a combination of all twelve typefaces used in the calendar.

PENTAGRAMKit HinrichsSan Francisco, California, U.S.A.

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At times, it is best to simply “show the cake.” As in advertising, if you are selling ...

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