image

Typically, an identity system consists of one logo, typeface, imagery, and color palette. Ciudad Restaurant has four logos. This choice reflects the multicultural menu taken from Latin countries around the world. The color palette reflects the attitude of these countries, and the logos use this palette in a free-form way.

PH.DMichael Hodgson, Santa Monica, California, U.S.A.

image

Over the past ten years, branding has become a meaningless term. It has been co-opted, and its definition has been broadened to apply to anything from Coca-Cola to a description ...

Get Masters of Design: Logos & Identity now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.