The brand-visual equity research for Tropicana showed that the “straw in orange” was the key element in the orange juice category’s sea of ubiquitous visual cues. The identity is designed to reinforce and leverage this equity to create a unified brand icon. This allows the product to be instantly recognizable and proprietary. This also simplified the graphic architecture of multiple products.
STERLING BRANDSDebbie Millman, New York, New York, U.S.A.
In physics, the idea of a grand unification theory is a type of field theory that allows all of ...
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