INTRODUCTION

A “master,” in the context of design, is a person whose work serves as a model or idea to the profession. If we refine this idea in the making of logos, we look at individuals who have contributed to the form, concept, and standards of excellence in identity design. Many masters have enhanced the practice of logo design or identity systems. Among this varied group of designers and design firms, Paul Rand, Saul Bass, Chermayeff and Geismar, William Golden, Massimo Vignelli, and Pentagram have contributed to design and society with the creation of some of the world’s most recognizable logos. Over the past two decades, a new group of designers has influenced the profession with a broad focus across many media.

The impulse to identify ...

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