Acknowledgments

This book represents four years of hands-on investigation and analysis of the social networking phenomenon and the perspective of 20 years in the technology industry. When I began The Social Factor, I never imagined that in some ways the thesis of the book would be proven in the way it came together. As the book took shape, however, I began to realize some of the limitations of social networking. Despite the generous cooperation I received from a host of friends and colleagues who shared their expertise with me, I was still faced with the daunting challenge of synthesizing all that information and creating a unified manuscript that spoke with a single voice. I quickly realized that meeting this challenge would be a solitary ...

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