Mastering Unreal® Technology, Volume I

Chapter 3. Wikis: Bringing the Crowds to You

After reviewing how we got here and seeing the restructuring necessary for your company to thrive in the Social Age, we can turn our focus to some of the tools that increase organizational transparency and efficiency.

Regardless of size, companies know that excellent communication is a competitive advantage. Conversely, poor communication can be painfully costly—in lost customers, high employee turnover, and decreased productivity. Much like Guttenberg’s printing press, the Social Age has created a worldwide communications revolution of historic proportions. Fueled by Web 2.0 technologies, social networking sites, wikis, and blogs, the Social Age is emerging everywhere, seemingly overnight. ...