When you import your font with a Dynamic character set, two new settings are made available: Incl. Font Data and Font Names.
Incl. Font Data (Include Font Data) builds the font file with the game. If this is not selected, the game will assume that the player has the font installed on their machine. If you are using a font you have downloaded from the web, it is a pretty safe bet that the end user will not have the font installed and you should leave Incl. Font Data selected.
Font Names is the list of names of fonts that Unity will fall back on if it cannot find the font. It will need to fall back on this font name if the font doesn't include the requested glyph or the Incl. Font Data property was deselected and the user ...
