Introduction
Mastering the World of Marketing
One of the single biggest challenges in running any business is knowing how to effectively market your products and services.
A great product marketed poorly will most likely fail.
Marketing is simply the primary process by which businesses generate customer interest in goods or services.
No Customer Interest = No Customer Sales
Marketing helps us identify our target customer, helps us to sell to the customer, and enables us to keep our customers.
It creates the strategies that underlie selling, business communication, and business development.
There is an old saying in the “World of Sales” that nothing happens until somebody sells something.
But the truth is that salespeople can't sell much until marketing creates and defines the five P's: Product, Price, Place (Distribution), Promotion, and, for some people, Positioning, Packaging, or People.
Marketing frequently begins even before the product or service is created.
Even President Barack Obama has said that the lesson of his political setbacks is that “you can't be neglecting of marketing and PR and public opinion.”
The Challenge with Marketing in the Twenty-First Century
During the course of the last 10 years, marketing has changed, and for some companies it has changed drastically.
With all of the changes come many questions:
How important is social media in marketing today?
What is the best way to define my unique selling proposition?
Is it possible to control my message and my ...
