Chapter 43
Five Guerrilla Marketing Weapons That Helped Increase My Business without Spending Any Money
The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc., a Web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the new economy. I was used to charging $5,000 or more a month on retainer without anyone batting an eye as they saw the massive value we provided. This, however, seemed to turn overnight. $5,000 a month turned into $3,000, which turned into $2,000.
Rather than simply lowering the prices, I knew I needed to think outside the box. I decided to turn to the most well-known marketing brand in history—Guerrilla Marketing. I've been familiar with Guerrilla Marketing for years, but I had never really fully utilized its power. The whole essence behind Guerrilla Marketing is using time, energy, and imagination rather than money, which was simply perfect as I was strapped for cash! Instead of just reading some more of the materials, I decided to take some massive action—I flew out to Orlando and spent several days with Jay Conrad Levinson to become a Guerrilla Marketing Master Trainer. They were so impressed with my style and commitment, they made me the chief marketing officer for their whole company!
When I started delving deeper into the concepts of Guerrilla Marketing, I found that there were over 200 Guerrilla Marketing weapons that I could put ...
