Chapter 35
Everything You Need to Know about Word-of-Mouth Marketing
Okay. Here's the quick version. Everything you wanted to know about word-of-mouth marketing but were afraid to ask. It all comes down to this:
Happy customers are your best advertisers.
If people like you and like what you do, they will tell their friends.
Lesson 1: The Definition of Word-of-Mouth Marketing
Word-of-Mouth Marketing is (a) giving people a reason to talk about you and (b) making it easier for the conversation to take place.
It's C to C Marketing—when a consumer tells a consumer about you. Actually, it's B to C to C. When it comes out of the mouth of a marketer, it's marketing. When a real person repeats it, it's word-of-mouth.
It's more than just marketing—it's also product design and customer service. People talk about fantastic stuff and great treatment from companies they like.
Lesson 2: The Four Rules of Word-of-Mouth
Rule 1: Be Interesting
Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me . . . if a spouse finds it interesting, you've got a winner.
Rule 2: Make People Happy
Create amazing products. Provide excellent service. Go the extra mile. Make sure the work you do gets people energized, excited, and eager to tell a friend.
Rule 3: Earn Trust and Respect
Nobody talks positively about a company that they don't trust or don't like. Earn the respect ...
