Chapter 1
The Split-Testing Attitude
In this section, I'm going to talk about something that makes me so much money because my Web pages are so much better. If you have no idea what in the world split testing is then you really need to read this. (I wish someone would have told me about this early on.)
But first, here are things you can use to split test. . . .
Google Web Site Optimizer
Google's free web site testing and optimization tool allows you to increase the value of your existing web sites and traffic. Go here: www.google.com/websiteoptimizer.
Hypertracker
HyperTracker is a sophisticated tracking management system that helps you to convert more clicks into customers and save wads of cash. Go here to get started: www.hypertracker.com.
I use them both. Now let me ask you an important question.
What's more important?
“Traffic to your site” or “the conversion of your site”?
The REAL answer is BOTH.
I'm always talking about traffic strategies inside the dirt. So in this issue, I want to spend some time on split testing to increase your web site's conversion.
Imagine sending 10,000 people to a page that doesn't get one sale or one optin—that would totally suck.
So, let's think of it a little differently . . . you get 1,000 people at your site and 300 sales or optins. That's a 30 percent conversion.
That's not too bad for an optin page or freakin' killer for a sales letter.
Can you increase that number?
The answer is I don't know. You've got to test.
The one thing ...
