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Mastering the Model Shoot: Everything a Photographer Needs to Know Before, During, and After the Shoot by Frank Doorhof

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Chapter Twelve. Marketing Your Work

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We, as photographers, are a social bunch. Every day we work with people, and every day we have to make sure those people are at ease with our work. We have to engage them and promote ourselves. I like to compare it to a good restaurant: You have customers and you want to surprise them with something creative and something they’ll enjoy, but just like with a restaurant, everyone has different tastes. You want people to come back for more, so it’s a good idea to always give them something new. While this can be something like a new background, try to think bigger. How about new options with light or totally new ...

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