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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Preface to the Fifth Edition

Instructional design has changed dramatically since the fourth edition of this book was published in 2008. Those changes were just as dramatic as what happened between the first edition of this book in 1992, its second edition in 1998, and its third edition in 2004.

Managers are trying harder than ever to improve human performance. In some respects, this pursuit of productivity improvement remains the modern business world's equivalent of the medieval quest for the Holy Grail. There are good reasons for improving performance. The competitive environment has never been more fierce. The outsourcing of products and services—including instructional design work—is taken for granted in many settings. And there is increasing willingness to outsource or offshore services and manufacturing. Blended learning has grown popular, and it has led many instructional designers to feel like they need to relearn their profession from scratch. Then it, too, has undergone dramatic reformation, transformed into unique learning blends that include social media and m-(mobile-) learning. But one thing has not changed: the long-term success of organizations continues to hinge on improved human performance. That is important to remember even as new forms of technology are used, and experimented with, in design and delivery. Media use remains only the means to the end of improved performance, and instructional designers are still subject to the pointed complaint by managers that ...

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