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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter SeventeenApplying Business Skills to Managing the Instructional Design Function

This chapter discusses the importance of applying business skills to the instructional design function. According to The Standards, “professionals who are proficient in this competency understand how instructional design fits within the larger organization structure, and they operate within that structure to produce quality results. Work in organizations is assigned to various functions based on employee expertise and the work that the organization needs performed. Often, the assignment of work is both political and competitive. Professionals who succeed over time recognize the importance of working in a function with other professionals who:

  • Contribute to the organization's purpose defined by its mission, strategic plans, objectives, goals, and tactics
  • Establish and evaluate projects based on standards of excellence
  • Promote the function's contribution to the organization using business cases that demonstrate value
  • Maintain staff including people who are both internal and external to the organization, who can perform the function's work
  • Manage project finances effectively
  • Obtain and manage project staff by recruiting professionals with the required competencies, retaining those professionals, and developing those professionals to carry out the function's work
  • Promote the function's services and manage relationships with internal and external customers and stakeholders.

Instructional designers ...

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