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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter FifteenRevising Instructional and Noninstructional Solutions Based on Data

There are several reasons instructional designers engage in evaluation including providing key stakeholders with important information to raise awareness and to help them decide. Evaluation helps to ascertain learner satisfaction, knowledge/skill acquisition, transfer of learning leading to behavior change, and organizational results or business outcomes. Another primary objective of evaluation is to make revisions and improvements to the solutions based on data collected during the evaluation process. Strategies for making these revisions is the focus of this chapter.

According to The Standards (Koszalka, Russ-Eft, and Reiser 2013, 60), “the competency itself is rated as essential since all instructional designers should be able to revise solutions based on data and feedback that are received.” The performance statements associated with this competency, one of which is advanced and two which are essential, indicate that instructional designers should be able to (Koszalka, Russ-Eft, and Reiser 2013, 60): “(a) Identify product and program revisions based on review of evaluation data (advanced); (b) Revise the delivery process based on evaluation data (essential); and (c) Revise products and programs based on evaluation data (essential).”

Types of Revisions

Two primary categories of revisions are typically made. Product or program revisions involve changes to the content or messages being conveyed ...

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