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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter FourteenEvaluating Instructional and Noninstructional Interventions

In Chapter 2, we discussed the process for conducting a needs assessment, which helps the instructional design professional scope out a problem or opportunity that can be addressed by an instructional or noninstructional intervention. We then covered designing and utilizing learning assessments, identifying the desired outcomes and aligning these with the overall goals of the instructional intervention. These chapters provide the foundation for evaluation which, while conducted after the intervention, should be established early in the ID process when business and performance needs are identified, desired behavior changes are determined, and learning objectives and measurement strategies are set. This chapter summarizes the evaluation strategies and tactics used to answer the critically important question—what difference did it make? The answer to this question provides insights into potential improvements that can be made and valuable information to share with a variety of stakeholders who want to know if their investments are yielding worthy returns.

In this chapter, we clarify assumptions about formative and summative evaluation, define key terms associated with these activities, and include a case study that dramatizes issues that can arise when developing a formative evaluation plan. We also describe the steps used to establish a formative evaluation plan and approaches to implementing that plan. ...

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