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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter TwelveDeveloping Instructional Materials

According to Instructional Design Competencies: The Standards (2013), instructional designers should be able to (Koszalka, Russ-Eft, and Reiser 2013, 53), “develop instructional materials (essential). This is an essential competency and it includes four performance statements, all of which are essential: (a) develop specifications that serve as the basis for media production (essential); (b) produce instructional materials in a variety of delivery formats (essential); (c) develop materials that align with the content analyses, proposed technologies, delivery methods, and instructional strategies (essential); (d) collaborate with production specialists (essential).”

This chapter provides additional information about this competency. It offers advice on how to develop specifications as the basis for media production, produce instructional materials in various delivery formats, develop materials aligned with content analyses, proposed technologies, delivery methods, and instructional strategies, and collaborate with production specialists.

Developing Media Specifications

Media specifications literally specify the media requirements for instruction. Think of them as a list of technical requirements to be met. They really resemble project plans for media use. While onsite instruction conducted in a classroom or individually may not require any media specifications, online or blended formats may require several. Not surprisingly, any ...

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