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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter 9Designing Instructional Interventions

According to Instructional Design Competencies: The Standards (2013), instructional designers should be able to “design instructional interventions (essential). This is an essential competency and it includes six performance statements, all of which are essential: (1) identify instructional strategies that align with instructional goals and anticipated learning outcomes (essential); (2) apply appropriate interaction design and interactive learning principles (essential); (3) Use appropriate message and visual design principles (essential); (4) Apply appropriate motivational design principles (essential); (5) Accommodate social, cultural, political, and other individual factors that may influence learning (essential); (6) Select appropriate technology and media to enhance instructional interventions, taking into account theory, research, and practical factors (essential)” (Koszalka, Russ-Eft, and Reiser 2013, 48).

This chapter provides additional information about this competency, noting how instructional designers should identify instructional strategies, use message and visual design principles, apply appropriate motivational design principles, and accommodate factors—social, cultural, and political—that will influence learning. Selecting technology and media to enhance instructional interventions is addressed in another chapter.

Having written and sequenced performance objectives, instructional designers are ready to plan instruction. ...

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