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Mastering the Instructional Design Process by Stephen B. King, Marsha King, Bud Benscoter, William J. Rothwell

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Chapter FiveUsing Analytical Techniques to Determine Instructional Content

This chapter addresses the instructional designer's skills and abilities in identifying content that matches the requirements as identified in the needs assessment phase. In today's design environment, an increasing emphasis is being placed on analytical methods. Employers and clients expect instructional designers to do more than mindlessly plug content onto web pages or some other such low-level task for which little education or experience is required.

Koszalka, Russ-Eft, and Reiser (2013) identify the following essential performance standards that support this phase of the instructional design process: “(a) Identify the scope of required content in accordance with needs assessment findings (essential); (b) Elicit, synthesize, and validate content from subject matter experts (essential); (c) Analyze existing instructional products to determine adequacy or inadequacy of content, instructions, and learning (essential); (d) Determine the breadth and depth of intended content coverage given instructional constraints (essential); (e) Determine subordinate and prerequisite skills and knowledge (essential); (f) Use appropriate techniques to analyze various types and sources of content (essential)” (Koszalka, Russ-Eft, and Reiser 2013, 42).

As pointed out by the authors of The Standards, these skills involve higher-order cognitive skills, including the ability to critically analyze the information gathered ...

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