The Faster Web can be defined as a series of qualities to be developed in all spheres of web technology in order to speed up any transaction between a client and a server.
But how important is speed? It is important enough for Google to have discovered, in 2010, that any slowdown had a direct impact on a company's website traffic and ad revenue. In fact, Google successfully established a statistical correlation between traffic and ad revenue, and the number of results and the time it takes to obtain them. The end result of their research was that it is possible to observe a decrease of the order of 20% in traffic and add revenue when obtaining more results in 0.9 seconds versus fewer results on a page in only ...
