In 2009, Google announced its intentions to make the web faster[1] and launched a corresponding initiative by which the web community was invited to think of ways of making the internet go faster. It was stated that "people prefer faster, more responsive apps" and that this was the main reason behind Google's initiative. The announcement also included a list of many challenges identified by Google as being the first order of business of this initiative. The main ones were:
- Updating aging protocols
- Fixing JavaScript's lack of performance
- Finding new measurement, diagnostics and optimization tools
- Providing more access to broadband installations across the world
