‘Businesses that are thriving in social media today do so by creating social capital with their customers – Jay makes it easy to understand why we must invest time and consideration in social before we can reap its rewards.’
Glen Gilmore
Social Media Strategist
Attorney and Rutgers Adjunct
Professor of Social Media Marketing
‘Jay has been educating me about the workings of the social web on a daily basis for over 3 years via Twitter and Facebook. I am so excited to now be able to access all his knowledge in an organised book format. You too will gain great insight from this.’
Michael Q Todd
Social Media Strategist and Co-founder of the agency Social Media Plus One
‘Jay reveals how the world’s social leaders gain business advantage from social media. He blends colourful business cases, artful analogies, and academic theory to create a passionate and practical handbook for anyone wanting to build their online reputation.’
Jeremy Woolf
Global Digital and Social Media Lead
Text 100
‘The recipe for unlocking the true potential of social media–not just for marketing, but for leadership.’
Aaron Lee
Entrepreneur Blogger and Social Media Consultant
‘A smart guide to digital social graces that will help you transition from informed bewilderment to enlightened pioneer’
Napoleon Biggs
Founder & Host, Web Wednesday Asia, and SVP & Head of Digital
Fleishman-Hillard Communications Asia
‘Your backstage pass to not only understanding but also effectively capitalizing on the power tools of influence ...
