Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader

REFERENCES

Chapter 1 – Why We Must Share

1. Douglas Rushkoff (2000), ‘Second Sight’, http://www .guardian.co.uk/technology/2000/jun/29/onlinesupplement13, The Guardian, 29 June.

2. R.I.M. Dunbar (2004), ‘Gossip in Evolutionary Perspective’, Review of General Psychology, Vol. 8, No. 2, 100–110.

3. Ibid.

4. Ibid.

5. Jamie Notter and Maddie Grant (2011), Humanize: How People-centric Organizations Succeed in a Social World, Indianapolis, Que Publishing Limited.

6. Brian Solis (2010), ‘Social “Me”dia and the Evolving Twitter Egosystem’, www.briansolice.com.

Chapter 2 – A Better Story of You

1. Robert Fulford (1999), The Triumph of Narrative, New York, Broadway Books.

2. Jonah Berger (2011), ‘Arousal Increases Social Transmission of Information’, Psychological Science, July 2011.

3. Charles Arthur (2008), ‘Why Rickrolling is Bad for You’, The Guardian, http://www.guardian.co.uk/technology/2008/dec/05/youtube-rickroll-link-economy, 5 December.

4. Dan Robles (2010), ‘Monetizing Social Currency’, http://www.relationship-economy.com/?p=11551, The Relationship Economy, 14 August.

5. Steven Levy (2011), ‘Inside Google Plus’, Wired, October.

Chapter 4 – On with the Show

1. Saul Hansell (2008), ‘Zuckerberg’s Law of Information Sharing’, http://bits.blogs.nytimes.com/2008/11/06/ zuckerbergs-law-of-information-sharing/ New York Times, 25 October.

3. Clay Shirky (2008), Here Comes Everybody, London, Penguin Books.

4. Tom ...

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