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Mastering SQL Server 2014 Data Mining by Debarchan Sarkar, Amarpreet Singh Bassan

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Chapter 7. Sequence and Regression Models

In the previous chapter, we looked at the clustering and the association rules algorithms, which basically gave us an idea of how to identify associated groups in our dataset. Let's now consider a problem of a marketing manager of a popular online retailer site. Here, there are various categories of products sold, including books, magazines, electronics, cookware, office products, and so on. Every day, thousands of web customers come to the site, navigating to different domains of the portal of the retail shop. In a physical shop, these departments and products that attract most customers and the customer interactions on various products are easily identifiable. In a virtual store, the manager cannot see ...

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