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Mastering SQL Server 2014 Data Mining by Debarchan Sarkar, Amarpreet Singh Bassan

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Chapter 6. Segmentation and Association Models

In the previous chapter, you had an extensive look at the classification models. There are business requirements wherein the answer is not yes/no, but rather finding a relationship between the entities. A common example of this can be looking for similarity in the employees with a particular tenure in an organization or products bought by a section of society. The Microsoft Clustering algorithm helps us group the entities with the same attributes and study their common behavior, be it determining the buying patterns of one section of society or the investing patterns of a different one. The Microsoft Association algorithm helps us determine the placement of the products in a supermarket or helps suggest ...

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