This book is dedicated to my late mom, Mary-Lea (Rivet) Chaters, who always wanted to write a book, as well as my sister, Tricia, my father, Gary, and the rest of my family for their support. Lastly, a special thanks to my better half, Caroline, who has helped me keep my sanity, supported my late nights, and made sure I found time to eat and socialize.

Get Mastering Search Analytics now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.