Optimization and interactivity

While the data collected can be just used for understanding the business, the final goal of any data-driven business is to optimize the business behavior by automatically making data-based and model-based decisions. We want to reduce human intervention to minimum. The following simplified diagram can be depicted as a cycle:

Optimization and interactivity

Figure 02-4. The predictive model life cycle

The cycle is repeated over and over for new information coming into the system. The parameters of the system may be tuned to improve the overall system performance.

Feedback loops

While humans are still likely to be kept in the loop for most of the systems, ...

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