Recommendations for building better responsive e-mails
Although some e-mail clients are getting better at rendering e-mails, there are other e-mail clients that are not really as good as they should be. This means that we need to build something basic and progressively enhance it for better e-mail clients.
There are a few guidelines that are important to consider when building responsive e-mails:
- Define the e-mail client with the least CSS and HTML support: Knowing which e-mail client has the least HTML and CSS support will save us unnecessary headaches and time during testing. Again, this is where analytics are crucial.
- Use progressive enhancement: First, design and build for the e-mail client that has the least CSS and HTML support. Then, we enhance ...
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