Don't overlook your analytics
Before starting to push pixels, nest tables, and style elements, it's absolutely imperative that we look at the analytics and have a bird's eye view of the landscape we're going to create e-mails for.
Doing this will allow us to understand:
- When are our e-mails being opened.
- Which days have more opens.
- Which hours have more opens.
- Whether the season is causing more/less openings.
- Which devices are being used to open our e-mails.
- What e-mail clients are being most used/less used.
If, for example, the analytics have data stating that Outlook 2013 is rarely used (wouldn't that be awesome), then we may not need to worry about this e-mail client at all.
If the Yahoo Mail app in Android is the most commonly used application and ...
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