Case study: sentiment analysis of social media feeds
Consider a marketing department that wants to evaluate the effectiveness of its campaigns by monitoring brand sentiment on social media sites. Because changes in sentiment could have negative effects on the larger company, this analysis is performed in real time. An overview of this example is shown in the Figure 6.
Figure 6: Diagram of social media sentiment analysis case study
Data input and transformation
The input data to this application are social media posts. This data is available in real time, but a number of steps need to be applied to make it usable by the sentiment-scoring model. Common ...
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