Chapter 3. More AdventureWorks Regression

In the last chapter, you had your software developer hat on and you stuck your toe into machine learning waters. You created a simple linear regression and implemented it in your website. The regression attempted to explain how customer reviews affected bike sales quantity to retail shops. In this chapter, we are going to pick up where we left off and use a multiple linear regression to explain bike sales with more precision. Then we will switch over to a logistic regression to see if we can predict whether an individual customer will or will not purchase a bike based on the same factors. We will then consider how to implement the regression in an experiment that will help with the model's accuracy and ...

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