Mastering Mobile Learning

Chapter 9Creating a Mobile Learning Content Strategy

Chad Udell

What is content strategy? In its simplest terms, content strategy for formal learning is a holistic plan for content, the knowledge that you want the learner to receive and retain. The strategy should include the planning, creation, governance, publication, and long-term maintenance of the desired content. In bigger terms, content strategy is looking at the material you produce for your audience from the perspective of an “information steward” and making informed decisions that improve the transfer of the knowledge shared and the sustainability of the information source that ...