ABOUT THE CONTRIBUTORS

Adam Bockler is Float’s communications manager. In that role, he develops and implements Float’s communication strategy through event planning, writing, and editing Float’s blog articles and research publications, engaging audiences through email and social media, and attracting and nurturing leads through inbound marketing. Adam also owns and operates Metamora Martial Arts.

Jim Ferolo is the director of user experience and user interface design at Float. Jim has more than twenty years of experience designing and developing interactive products and services and drives the design methodology and usability testing processes for Float. He is a full professor and chair of the Department of Interactive Media at Bradley University. ...

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