Report authors interface directly with the consumers of reports and dashboards or a representative of this group. In a self-service deployment mode or a hybrid project (business and IT), a small number of report authors may themselves work within the business. Above all else, report authors must have a clear understanding of the business questions to be answered and the measures and attributes (columns) needed to visually analyze and answer these questions. The report author should also be knowledgeable of visualization best practices, such as symmetry and minimalism, in addition to any corporate standards for report formatting and layout.
Power BI Desktop provides a rich set of formatting properties and analytical features, ...
