O'Reilly logo

Mastering Magento 2 - Second Edition by Jonathan Bownds, Bret Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Newsletters

When you acquire a new customer, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The Cost of Acquisition for a sale is far less with a repeat transaction.

Magento 2 is able to help you keep your brand in front of your customers with basic email newsletter tools. With these tools you can:

  • Allow customers to subscribe
  • Create newsletter templates
  • Schedule the sending of your newsletter
  • Manage your subscribers

Tip

Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required