Conducting Three-Bottom-Line Analysis
Ballard’s Alignment and Reporting Disciplines
1. Map and Identify: Map the sequence of VCAs; identify disconnects.
2. Analyze and Project: Three-bottom-line analysis with rolling cash flow projections.
3. Define and Link: Define financial drivers and disconnects; develop key KPIs linking activities and transactions.
4. Engage and Align: Engage leaders and staff by aligning on both true core facts and desired outcomes.
5. Monitor and Report: Regularly monitor performance in periodic huddles using outcome-driven agendas.
We will now add another layer to the CEO Reality Check. This chapter focuses on the how Three-Bottom-Line Performance gives a quick and useful overview of what is happening ...
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