Afterword
This book has presented much of the background material required to understand and implement attribution, a business-critical technique that continues to offer effective routes to increased profits and funds under management.
The installation and deployment of an industrial-strength attribution system that meets all stakeholder requirements is a major undertaking that requires substantial IT and budget resources as well as time, money and expertise.
Unfortunately, existing systems remain expensive and difficult to use. The business risk in setting up attribution remains high, with many highly visible failed projects.
The Flametree attribution engine has been designed to address these problems by offering virtually all the attribution ...
Get Mastering Attribution in Finance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
