Master Data Management in Practice: Achieving True Customer MDM

Part IV: Advanced Practices

At the forefront of every MDM initiative are the expectations of achieving the end state objectives and advanced data management practices that are critical to the future success of the company. In the Customer MDM area, one of the primary objectives, and often considered the Holy Grail, is to enable the customer 360° view. Enabling this requires many additional data elements and data management practices to come together that are not often well understood or fully considered in the MDM plan. Not achieving a clear 360° view of the customer can be viewed as a major failure of the Customer MDM initiative; therefore, in Part IV we take a deep dive into this subject and then close out this segment and the overall context of the book by discussing future concepts and implications associated with Customer MDM. This includes how Customer MDM can be a leading practice for the design and implementation of an overarching Enterprise Data Governance framework, and how Customer MDM can survive, and even assist with, organizational changes that invariably will occur within a company.