Master Data Management in Practice: Achieving True Customer MDM

Table of contents

1. Cover
2. Title Page
3. Copyright
4. Dedication
5. Foreword
6. Preface
   1. Part I: Planning Your Customer MDM Initiative
   2. Part II: The Implementation Fundamentals
   3. Part III: Achieving a Steady State
   4. Part IV: Advanced Practices
7. Acknowledgments
8. Introduction
9. Part I: Planning Your Customer MDM Initiative
   1. Chapter 1: Defining Your MDM Scope and Approach
      1. MDM Approaches and Architectures
      2. Defining the Business Case
      3. Selecting the Right MDM Approach
      4. Data Management Maturity Level
      5. Addressing the ROI Question
      6. Summary
      7. Notes
   2. Chapter 2: Establishing Effective Ownership
      1. The Question of Data Ownership
      2. Executive Involvement
      3. Creating Collaborative Partnerships
      4. Summary
      5. Notes
   3. Chapter 3: Priming the MDM Engine
      1. Introduction
      2. Positioning MDM Tools
      3. Data Integration and Synchronization
      4. Reference Data
      5. Metadata
      6. Summary
      7. Notes
10. Part II: The Implementation Fundamentals
    1. Chapter 4: Data Governance
       1. Initiating a Customer Data Governance Model
       2. Planning and Design
       3. Implementation
       4. Summary
       5. Notes
    2. Chapter 5: Data Stewardship
       1. From Concept to Practice
       2. People
       3. Processes
       4. Data Caretaking
       5. Summary
    3. Chapter 6: Data Quality Management
       1. Implementing a Data Quality Model
       2. A Process for Data Quality
       3. Establishing a Data Quality Baseline
       4. Data Alignment and Fitness Assessment
       5. Data Correction Initiatives
       6. Summary
       7. Note
    4. Chapter 7: Data Access Management
       1. Creating the Business Discipline
       2. Preparing
       3. Profiling the Data
       4. Implementing and Managing the Process
       5. Summary
       6. Notes
11. Part III: Achieving A Steady State
    1. Chapter 8: Data Maintenance and Metrics
       1. Data Maintenance
       2. Data Quality Metrics
       3. Summary
       4. Note
    2. Chapter 9: Maturing Your MDM Model
       1. How to Recognize and Gauge Maturity?
       2. Summary
       3. Notes
12. Part IV: Advanced Practices
    1. Chapter 10: Creating the Customer 360° View
       1. Introduction
       2. Hierarchy Management (HM)
       3. The Elusive, yet Achievable, 360° Customer View
       4. Summary
    2. Chapter 11: Surviving Organizational Change
       1. How Adaptable Is Your Customer Master Data?
       2. Data Quality Factors
       3. The Change Management Challenge
       4. Summary
    3. Chapter 12: Beyond Customer MDM
       1. The Leading and Lagging Ends
       2. Technology's Influence on MDM
       3. Overcoming the IT and Business Constraints
       4. Achieving an Effective Enterprise-Wide MDM Model
       5. Where Does MDM Lead?
       6. Summary
       7. Note
13. Recommended Reading
14. About the Authors
15. Index