Preface
A number of years ago I was working for a large company and was asked to join a team focused on improving the quality of customer name and contact information as part of a transition from an account-oriented approach to a customer-oriented approach to customer interaction and relationship management. Today, this “accounts renovation” project would be termed a Customer Data Integration (CDI) project or even a master data management (MDM) project, but at the time the driving need was to improve customer data quality and reorganize the way that the business considered its customers. Having had a number of years of experience in developing data quality and identity search and matching tools, this was yet another great opportunity to apply ...
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