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CHAPTER8

Industry Best Practices

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

—Daniel J. Boorstin

In his book The Discoverers: A History of Man’s Search to Know His World and Himself, Daniel Boorstin documented in great detail the history of human discovery through a series of 82 essays. It was in that book that Boorstin wrote this famous line, often misattributed to Stephen Hawking, that the great menace to progress is not ignorance but the illusion of knowledge.

More data will lead to more correlations. Some of the correlations might be legitimate, but some might be noise. In addition, statistical modeling ...

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