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CHAPTER3

Designing Visualization with Endeca Studio

The more information you give someone, the more hypotheses they will formulate along the way, and the worse off they will be. They see more random noise and mistake it for information.

—Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly Improbable

The quote from Taleb’s The Black Swan expresses a point of view regarding our inability to organize information in our minds, remember how it is organized, reach correct conclusions, and make correct decisions based on these conclusions. This is an inherent aspect of the mind: It is best suited for having ideas, not holding and processing ...

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