Chapter 1

Selecting the Master CEOs

The selection process for the Master CEOs was kept quite simple. There were four key criteria:

  • The CEO or managing director must have been in charge of the company for a minimum of ten years. The minimum tenure was based on a desire to, as best as possible, eliminate the benefit or detriment of an economic cycle —that is, we wanted the CEOs to have performed through good and bad times. The average term of CEOs in listed companies is closer to five years.
  • The CEO had to be still actively running the company at the time we invited them to participate in the book.
  • The company must have been listed on the Australian Securities Exchange for at least the ten years the CEO was in charge. There were many companies ...

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