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Mash-up! by David Sloly, Ian Sanders

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15

Mash-marketing

We saw in Chapter 9 the importance of your story in making you both distinctive and memorable. And we discovered in Chapter 4 how you discover your unifier. The unifier will most likely deliver your point of difference. In our abundant job market and business world, facing competition from every direction, similarly talented people pitching for the same jobs and opportunities, you have to stand out from the crowd. So once you’ve identified your point of difference – the unifier – you’ll need to communicate that to the world. ...

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