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Mash-up! by David Sloly, Ian Sanders

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09

Crafting your mashed-up story

To get the full benefit of having multiple skills you’ll need to be able to communicate your talents clearly so that people can understand – and recall – what you do. Your story is what people will remember you by and is what they will share with others to explain who you are. Think of your story as your road to fame. Your great story will get passed around and, one conversation at a time, you will become famous. So don’t be a secret masher: have a story and get good at telling it.

Having a disparate mix of skills ...

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