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Mash-up! by David Sloly, Ian Sanders

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04

Your personal unifier

It’s probably OK that your father-in-law can’t articulate what you do, but it is not OK if people you meet through your business networks don’t understand what you do, because if they don’t get it you won’t be working with them. In the old world a job title would have done this for you, but in the mashed-up world a title will just not cut it. Why? Because you are not your job title; you are so many more things than that, and that means it’s more difficult to communicate. To overcome this, you’ll need a personal unifier. ...

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