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Mash-up! by David Sloly, Ian Sanders

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01

First there was sausage…

It’s easy to forget how things were, so let’s remind ourselves…

‘Work’ used to be so single-track. Pick a trade and climb a ladder. Keep climbing; don’t stop; and, whatever you do, don’t even think about changing your trade; that would surely show you as weak. So we became mechanics, bankers, designers. We were expert at One Thing and One Thing Only. The mash-up world is about a plural, multidimensional approach to work, perfecting multiple skills that reflect our multiple talents. You don’t need to be a freelancer ...

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