You are previewing Markets for Managers: A Managerial Economics Primer.
O'Reilly logo
Markets for Managers: A Managerial Economics Primer

Book Description

Praise for Markets for Managers

"It could redefine how politicians and senior executives understand the reality of market processes."

—Steve Baker MP, Treasury Select Committee

"Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work."

—Philip Booth, Editorial and Programme Director, Institute of Economic Affairs

"Full of excellent examples and a pleasure to read."

—Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School

"An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended."

—Allister Heath, Deputy Editor, The Telegraph

"Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!"

—Peter G. Klein, University of Missouri

"Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession."

—Toby Baxendale, Entrepreneur

"An engaging, clear, comprehensive course in economics."

—Sam Bowman, Research Director, Adam Smith Institute

"I am confident this book will become a favourite read among our current students and alumni."

—Zoran Ðordevic, Managing Partner, Cotrugli Business School

"An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon."

—Bruno Prior, Managing Director, Forever Fuels Ltd

"Handy at all times."

—Krunoslav Koprivnjak, Sales Representative, Oracle

Table of Contents

  1. Preface
  2. Introduction
    1. Notes
  3. CHAPTER 1 Incentives Matter
    1. 1.1 Managerial individualism
    2. 1.2 Demand Curves
    3. 1.3 Elasticity
    4. Notes
  4. CHAPTER 2 Cost and Choice
    1. 2.1 Opportunity Cost
    2. 2.2 Diminishing Marginal Returns
    3. 2.3 The Planning Horizon
    4. 2.4 Cost vs. Waste
    5. Notes
  5. CHAPTER 3 Market Exchange
    1. 3.1 Market Equilibrium
    2. 3.2 Comparative Statics
    3. 3.3 Information Economics
    4. Notes
  6. CHAPTER 4 Prices and Economic Calculation
    1. 4.1 Entrepreneurship
    2. 4.2 The Firm
    3. 4.3 Price Discrimination
    4. 4.4 The Knowledge Problem
    5. 4.5 Internal Markets
    6. Notes
  7. CHAPTER 5 Competition and the Market Process
    1. 5.1 Market Concentration
    2. 5.2 Collusion
    3. 5.3 Market Contestability
    4. 5.4 Monopoly Power
    5. Notes
  8. CHAPTER 6 Capital Theory and Recalculation
    1. 6.1 Microclimate
    2. 6.2 Unemployment
    3. 6.3 Recalculation
    4. Notes
  9. CHAPTER 7 Public Finance
    1. 7.1 Taxation
    2. 7.2 Bonds
    3. 7.3 Banking
    4. 7.4 Saving
    5. 7.5 Real Business Cycles
    6. 7.6 National Income Accounting
    7. Notes
  10. CHAPTER 8 Monetary Theory
    1. 8.1 Inflation
    2. 8.2 Monetary Policy
    3. 8.3 Monetary Regimes
    4. 8.4 Macroeconomic Fluctuations
    5. Notes
  11. CHAPTER 9 Fiscal Policy
    1. 9.1 The Great Depression
    2. 9.2 Fiscal Stimulus
    3. 9.3 Expansionary Fiscal Contractions
    4. 9.4 Confidence
    5. 9.5 Laissez-faire
    6. 9.6 The Phillips Curve
    7. Notes
  12. CHAPTER 10 International Economics
    1. 10.1 Globalisation and Trade Theory
    2. 10.2 Balance of Payments
    3. 10.3 Foreign Exchange Markets
    4. 10.4 Currency Regimes
    5. Notes
  13. CHAPTER 11 Behavioural Economics
    1. 11.1 Behavioural Anomalies
    2. 11.2 Market Efficiency
    3. Notes
  14. CHAPTER 12 Global Prosperity
    1. 12.1 Growth Theory
    2. 12.2 Happiness
    3. 12.3 Economic Freedom
    4. 12.4 Public Choice Theory
    5. 12.5 Transition Economics
    6. Notes
  15. Bibliography
    1. Authored books, articles, working papers, speeches and blogs
    2. Economist articles
    3. Unauthored and miscellaneous
    4. Interviews
  16. Index
  17. End User License Agreement