Foreword
Welcome to a guided tour of the world of marketing-in-practice in India. As we all know, a guided tour can be desultory and boring or enriching and mind opening depending on the quality of the tour guide. Fortunately for us, this book and its author belong squarely in the latter category!
Tour guide Moorthi, sometimes sootradhaar, sometimes professor, sometimes personal trainer has made this tour not just useful but also accessible to all. Don’t be fooled by its apparent and welcome simplicity. As we all know, writing complex, jargon-filled tomes is a lot easier than writing simply. Hard work and clarity of mind are needed to extract the essence and explain things in a way that can be easily absorbed on a first reading.
This book offers ...
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